Asics x Shoop Clothing

︎Creative Direction

︎Production

︎Content Creation

SHOOP CLOTHING: Proyecto exclusivo con ASICS y colección AW20


La última colección de la marca de moda con sede entre Tokio y Madrid en un artículo editorial especial que se centra exclusivamente en el proyecto de SHOOP x ASICS GEL-NIMBUS™ 22.

Creative & Artwork: Raquel Quevedo
Talent: Kevin Massol



Nike’s FC Barcelona Daybreak capsule collection - Pau

︎Creative Direction

︎Production

︎Content Creation
For booking agent Pau Cristòful, music has always
been a part of his life. At just 14 years old, he started organizing concerts in his hometown of Vic with this passion and enthusiasm for music catapulting him to Barcelona and onto the main stage of organizing some
of Spain's major music industry events. His work for @primavera_sound, @mutekes and @nitsa_club
combine his knack for identifying emerging artists and experimental sounds, leaving a lasting impression on Spanish audiences and contributing to the cutting-edge expansion of the music scene in Barcelona. Head over to our blog to check out Pau's story.

Creative Direction & Production: @stdnvc
Direction: @guillemcruells
Producer: @gerardrojas
Music Composition: @thompringle
Featuring: @paucristoful



Nike’s FC Barcelona Daybreak capsule collection - Meilan

︎Creative Direction 

︎Production

︎Content Creation 
 


Born into one of Barcelona's most notable culinary families @grupokao - known as vanguards in Chinese cuisine - Meilan Kao was introduced to the world of gastronomy at a very young age. While a chef by blood, her foray into the family business, however, did not start until 2012, bringing with her the knowledge and skills from her studies in International Business and work in fashion. With her sister, Meilan has successfully opened four restaurants with each continually adding to the Kao legacy. With each passing project, Meilan establishes herself as a visionary in gastronomy sharing her expertise in cuisine, her culture and passion for creativity with Barcelona's residents, leaving a lasting mark in the industry and city along the way. Head over to our blog to discover Meilan's story.

Creative Direction & Production: @stdnvc
Direction: @guillemcruells
Producer: @gerardrojas
Music Composition: @thompringle
Featuring: @meilan_kao






Shon Mott SS20 Swimwear

︎Textile Production 
Collection designed and produced locally.

Shop here the collection



La Veste

︎Creative Direction
︎Content Creation
A @lavestelaveste 📹 story shot in 16mm by @guillemcruells . Sound on 🔈 and enjoy!


RIMOWA New Horizons

︎Creative Direction
︎Production
︎Content Creation

Trekking through the Cap de Creus Natural Park in Girona, Spain. ⁣⁣⁣
⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣Photographed by Barcelona-based filmmaker Guillem Cruells for #NewHorizons, a series showcasing intimate travel diaries that reflect on destinations that have inspired and captured our imaginations.



Shon Mott SS2020 Studio

︎Textile Production
︎Content Creation
Production: Kiko Buxó, Video: Guillem Cruells, Photography: Alejandro Sonoro, Stylist: Miguel Padial, Makeup & Hair artist: Mònica Marmo

Shop here the collection




SAYE Socks. Made in Italy with Organic Cotton.

︎Textile Sourcing
︎Prototype development
︎Textile Production
Certified by The Better Cotton Initiative, Cotton Forlife, Oeko Tex® Standard 100, TF (Traceability & Fashion), Associaziones Tessile e Salute (fair and healthy work conditions & shifts).

Shop here the items



Shon Mott SS20 SILK Collection

︎Textile Sourcing
︎Prototype development
︎Textile Production

Collection designed and produced locally. 

Production: Kiko Buxó, Photography: Alejandro Sonoro, Stylist: Miguel Padial, Modeling: Daria Smirnova.

Shop here the collection


Estudio Noventaycuatro — 2019 REEL

︎Concept Development
︎Production
︎Direction
 Produced and Directed by Guillem Cruells & Gerard Rojas


Sivasdescalzo Editorial

︎Product Photoshooting
Created by Sivasdescalzo and STDNVC, Directed by Guillem Cruells, DoP: Martí Herrera, Executive producer: Gerard Rojas Actor: @createcomplex, 1st AC: Alex oriach, 2n AC: Dani Alvarez, Gaffer: Pau Ramírez, Electric: Santi Rodríguez, Electric: Deju, Stylist: Aida Aguirre, Stylist: Andrea Goldgfinger, Color: Lita Bosch, Music & Voice Over: Zach Zono, 3D Artist: Albert Sanjuan, Still Photography: Lucho Vidales, Assistant: Pol Aceña, Making of: Jaume Casals, Assistant: Pol Tarrés, Copy Writer: Marc Forcada.



Sivasdescalzo Foundation Series Collection

︎Concept Development
︎Textile Design
︎Textile Production

SVD launches its first apparel collection, which includes heavy weight organic cotton t-shirts and oversized sweatshirts, a tribute to its roots and physical locations. The 6 pieces collection features several options with coordinates for the stores of Barcelona and Madrid, gradient patterns, cracked screen printed details and a special wash- all designed to show off their character use after use, so that no two garments will be the same.

Shop here the collection





SVD Foundation Series. Packaging and Labeling.

︎Packaging
︎Labeling

Organic packaging & labeling


Sivasdescalzo Foundation Series Editorial

︎Production
︎Concept Development
︎Art Direction
︎3D Design
︎Filmed in 16mm

For the launch of this exclusive collection, SVD created a fashion film directed by Guillem Cruells from Estudio Noventa y Cuatro as well as an editorial by the Argentinian photographer Lucho Vidalés, featuring Andrés Sanjuan, both projects putting together a poetic narrative about how the sensible use of technology can be applied to benefit the nature. Both were produced in the very same factory in which the line was manufactured.

Created by Sivasdescalzo and STDNVC, Directed by Guillem Cruells, DoP: Martí Herrera, Executive producer: Gerard Rojas Actor: @createcomplex, 1st AC: Alex oriach, 2n AC: Dani Alvarez, Gaffer: Pau Ramírez, Electric: Santi Rodríguez, Electric: Deju, Stylist: Aida Aguirre, Stylist: Andrea Goldgfinger, Color: Lita Bosch, Music & Voice Over: Zach Zono, 3D Artist: Albert Sanjuan, Still Photography: Lucho Vidales, Assistant: Pol Aceña, Making of: Jaume Casals, Assistant: Pol Tarrés, Copy Writer: Marc Forcada.





Saye, the world we encourage

︎Production
︎Concept Development
︎Art Direction
︎Filmed in 16mm

SAYE for us means “saying yes”. Yes to change, inspiration, art, community, optimism, treasuring what we love, valuing what we have, even little things, and most of all: taking care of our Planet. With this campaign we wanted to capture the essence of SAYE. We wanted to present the world that SAYE wants to reach; the green and sustainable world that has always existed. A world without deception, where fashion does not have as much impact on the environment as it has today.  

Created and Produced by: ESTUDIO NOVENTA Y CUATRO. Directed by Guillem Cruells DP: Carlos Feher. EP: Gerard Roja. Art Direction & Set: Nuria Galí. Styling: Lizzie Sabine. Narrative & Strategy: Andrea Luelmo. Gaffer: Ferran Gra. Foquista: Lucia Ajuria. Colorist: Lita Bosc. Music Composition: Zach Zono. Models: Marcie Dvorak & Kevin Masso. Special Thanks: Napalm Rentals 






Shon Mott Editorial “Studio”

︎Textile Production
︎Content Creation

Founded in 2015, Barcelona-based brand Shon Mott deals in sustainably made staples. The label is founded by brothers Pep, Kiko and Lluis Buxo Genero who seek to replicate the laid-back beauty of the environment in which they grew up. A serene, natural colour palette characterises the collections alongside clean lines, high-quality craftsmanship and a focus on sustainable production.

Production: Kiko Buxó, Video: Guillem Cruells, Photography: Alejandro Sonoro, Stylist: Miguel Padial, Makeup & Hair artist: Mònica Marmo

Shop here the collection







RIMOWA Tactility Series

︎Concept Development
︎Art Direction
︎Still Photography

From vintage wood to classic aluminium to high-tech polycarbonate: RIMOWA, have always looked for ways to make travel better. Alot of change across three centuries but their philosophy has always stayed the same: expert travellers need expert travel solutions.

Proposal:

Silky fabrics as an etheric matter that mixed with thickening haze create a tactile forest in all shades of reds.

The lighting possibilities of plastic are emphasized by placing objects extremely cose to the camera tha almost disfigure the subject.



Shon Mott Editorial “Cap de Formentor”

︎Textile Production
︎Content Creation



Production: Kiko Buxó, Video: Guillem Cruells, Photography: Nacho Alegre, Stylist: Raquel Franco, Makeup & Hair artist: Xisca Heba.




Shon Mott Editorial “La Costa Brava”

︎Textile Production
︎Content Creation


Production: Kiko Buxó, Video: Guillem Cruells, Still Photography: Nacho Alegre, Stylist: Raquel Franco, Makeup & Hair artist: Mònica Marmo, Modeling: Gerard Sabé and Lucia Medina.



Sivasdescalzo Merchandising
merchandising production


Wado Fashion Film

︎Production
︎Concept Development
︎Art Direction
︎Filmed in 16mm

Produced by STDNVC. Directed by Guillem Cruells. DP: Martí Herrera. EP: Gerard Roja. 1ST AC: Biel Capellas / Andreu Ortol. 2nd AC: Albert Puxxo. Gaffer: Ferran Grau. Editor: Mon Rodríguez. Color: Guillem Ventur. Music Composition: Bofirax. Voice Over: Judit Rosana. Styling by Lizzie Sabin